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DO YOU BELIEVE WHAT ALL COMPANIES TELL YOU: TAKE A LOOK AT THE GREENWASHING INDEX
Translations available in: English (original) | French | Spanish | Italian | German | Portuguese | Swedish | Russian | Dutch | Arabic

here are many companies who are trying to improve their image to look like they are more responsible in how they operate and the impact that they have on the environment. Here is a great resource on Greenwashing.

What is Greenwashing?
It’s Whitewashing, But With a Green Brush.

Everyone’s heard the expression “whitewashing” — it’s defined as “a coordinated attempt to hide unpleasant facts, especially in a political context.”

“Greenwashing” is the same premise, but in an environmental context.

It’s greenwashing when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact. It’s whitewashing, but with a green brush.

A classic example might be an energy company that runs an advertising campaign touting a “green” technology they’re working on — but that “green” technology represents only a sliver of the company’s otherwise not-so-green business, or may be marketed on the heels of an oil spill or plant explosion.

Or a hotel chain that calls itself “green” because it allows guests to choose to sleep on the same sheets and reuse towels, but actually does very little to save water and energy where it counts — on its grounds, with its appliances and lighting, in its kitchens and with its vehicle fleet.

Or a bank that’s suddenly “green” because you can conduct your finances online, or a grocery store that’s “green” because they’ll take back your plastic grocery bags, or …

Take a look at the Greenwashing Index

August 29, 2008 | 12:56 PM Comments  0 comments



Two Degrees of Separation Between Hope and Despair: A Young People's Summary of the United Nations Human Development Report 2007/2008
About this event: 4th World Youth Congress - Quebec City 2008

Translations available in: English (original) | French | Spanish | Italian | German | Portuguese | Swedish | Russian | Dutch | Arabic

Two degrees of separation between hope and despair



A young people's summary of the United Nations Human Development Report 2007/2008

The young people of the world have produced a Youth Booklet that includes drawings, poems and human stories on climate change and development, entirely made by and for young people!

The booklet has been developed by Peace Child International jointly with HDRO, and launched on Youth Day 2008.

The booklet is available for download and as an online draft version where you can watch the publication come together on Peace Child International's website.

Two Degrees of Separation Between Hope and Despair [5,483 KB]
Deux degrés de séparation entre espoir et désespoir [6,392 KB]
Dos grados separan la esperanza de la desesperación [6,776 KB]

August 27, 2008 | 3:20 PM Comments  0 comments



4 Buses and One Plane To Arrive At The World Youth Congress 2008
Related to country: Canada

Translations available in: English (original) | French | Spanish | Italian | German | Portuguese | Swedish | Russian | Dutch | Arabic

So I finally arrived at the 4th World Youth Congress which is taking place in Quebec City, Quebec Canada on August 10th in the early hours of the morning. I had started my journey at 10am from the small town in England where I was living and took the public transit bus to the Stansted airport where I then took a National Express bus to the Heathrow airport. The traffice was slow due to the time of day and it would be a general summary of the over all trip to Canada but once I arrived at Heathrow things went smoothly checking in all the camera equipment that I would be using to bring the congress to youth who are interested but could not attend though the World Youth Congress YouTube Channel. The flight across the Atlantic was long but it allowed me to catch up on some applications and scholarships that I was getting close on the deadline to but I was glad to have finally arried back in Canada. The trip trough Canadian customs was quick and painless and I was soon on my third bus from the Montreal airport to the downtown bus station where I would cathc my final bus to Quebec City. When I finally arrived to Quebec City it was 1am Eastern and I was looking forward to getting rid of my luggage and getting to sleep in a bed but that was not to be the case. With things not being to organized I had arrived to Laval University with no where to check into a room, while I knew the othe Peace Child International staff who had flown two days prior were somewhere on campus without any contact information it would have to be a combination of sleeping on a chair and some times leaning on a table to get some sleep until 7am when I was hoping to finally made the end of my journey finished by checking into a room. I did get to see a former Peace Child intern, Annas who I had breakfast with him and his wife Claire which was a not to bad way to wrap up a very long journey to the congress. With all of my recent work on an UNDP Youth Climate Change Project will the emissions from my travel be worth me attending the congress? I will find out in the upcoming days.

August 12, 2008 | 6:56 PM Comments  1 comments



Making Waves Of Change
Related to country: Canada

Translations available in: English (original) | French | Spanish | Italian | German | Portuguese | Swedish | Russian | Dutch | Arabic

Here is a very amazing story of someone who is making huge waves for African women with HIV-AIDS. Kristin Roe who has swam from my little province of Prince Edward Island to New Brunswick and then straight back again.

Read the whole story below.

Marathon swimmer touches shore in P.E.I. after finishing gruelling double-crossing

Jul 26, 2008

BORDEN-CARLETON, P.E.I. — After just under 15 hours of swimming in 19-degree water, a Nova Scotia woman completed a marathon swim Saturday that took her from Prince Edward Island to New Brunswick and back, all in less than a day.

Kristin Roe, 27, touched shore in P.E.I. Saturday evening after finishing a gruelling 30-kilometre double-crossing of the Northumberland Strait, the body of water between P.E.I. on the Maritime mainland.

"I'm really glad I finished, I'm really glad I'm on land," said Roe after her swim. "It was a long-haul."

Roe left P.E.I. just after 4 a.m. and was ahead of schedule before she was confronted with strong tides just off the coast of New Brunswick. She had to power through the tides in order to make it to shore around noon.

"I was feeling frustration throughout most of it," said Roe. "It wasn't really a great weather day, and I didn't swim as fast as I had hoped...I was swimming against the wind at the end of the first crossing."

Roe waded on shore in New Brunswick to eat and get a medical check-up before diving back in the water.

"The second crossing was better, but still really hard," she said. "I was so tired from the first, and I just did the best I could."

Following her throughout the entire swim was a boat carrying her family, best friend, a paramedic and the boat captain.

Roe has three brothers who joined her from time to time in the water.

Her older brother, Christopher, brought along a surf board and paddled next to Roe to motivate her and keep her company.

"I was feeling pretty frustrated at the end of the first crossing, and I almost couldn't look at him because I started to cry when I saw him paddling next to me," said Roe. "I thought it was pretty amazing."

Roe, who now lives in Halifax, did the marathon to raise money for two Canadian aid organizations with a focus on Africa and helping women with HIV-AIDS.

The Hamilton, Ont., native estimates she's raised close to $30,000 toward her goal of $100,000 for the Stephen Lewis Foundation and Farmers Helping Farmers, an organization that assists women farmers in Kenya.

It's a cause that's close to Roe's heart. In 2006, she spent six months living in South Africa and while there she became the first Canadian to swim from Cape Town, South Africa to Robben Island, in a fundraiser for women living with HIV-AIDS.

"I think it's created a lot of awareness in the country, and I think it's benefiting women in Africa," said Roe of her swim. "These are very much grassroots projects for women affected by AIDS and women involved in the agriculture sector who are also affected by HIV-AIDS."

Learn more here.

August 3, 2008 | 7:26 AM Comments  0 comments



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